What is Google AdSense?
Google AdSense is an advertising program started by Google. It is a popular platform for blogs and websites to generate income. It is different from affiliate marketing and is often confused with Google AdWords. There are many who want to advertise their work on the Internet. So, Google created both this programs and acts as a middleman between the advertiser and the publisher. Those who want to display their advertisement online create an AdWords account and the Webmaster or the blogger creates an AdSense account to monetize their website by displaying those ads.
How to create an AdSense account & get approved
Google Adsense has listed several requirements to get an approved account in their Terms & Conditions which varies for each country. It is relatively easier to get an AdSense account in the western tier countries than India & China. AdSense has strict guidelines for getting approved in these countries. It is banned for countries like Cuba, Iran, North Korea, Sudan, Syria, etc. Before applying, it is essential to know the following AdSense policies.
- It is mandatory to own a self-hosted website which is active for at least 6 months.
- The WordPress.com managed sites or the domain with WordPress is ineligible for AdSense. Create a new website or shift the existing site to WordPress.org. If it is a Blogger.com managed site then there is a direct option available on the platform with certain requirements for eligibility.
- The website should be professional with great quality content and a high traffic.
- The content should have enough quantity of words and free of any grammatical error.
These are the basic points that are necessary to get an AdSense approval. If your site complies with these guidelines then go ahead and apply for an AdSense account. A reply within 1-2 weeks will be given after the site is reviewed. The application can be approved or rejected in accordance with their policy and the quality of the website.
What do most people think about AdSense?
AdSense is run by the search engine giant Google which makes it a very reliable brand. It has an easy and a simple mechanism that makes it convenient to use. It is among the most popular methods to earn but the professional and high traffic websites don’t use this program. They recommend affiliate marketing over AdSense. The new bloggers perceive that AdSense can provide them with a stable income if their site is approved. It is quite different in reality as AdSense pays a very little amount as compared to the revenue they generate. It is not easy for a new website with less traffic to get an AdSense approval which prompts the webmaster to use another alternative way to make money from their blog.
How much does AdSense pay?
There are a lot of people who are earning from AdSense. They have a site with a particular niche and AdSense pays them when anyone clicks on the advertisement which is known as earnings per click(EPC). The rate of earnings per click is determined on the basis of the quality and the niche of a website. Google has termed this as cost per click (CPC). They pay 68% share as a revenue in accordance with the CPC rate of the website. The total income a website can create depends on the number of visitors and the CPC rate of a website. A webmaster can earn handsomely on a day or sparsely at times. Thus, Google generates a large part of their earnings through Adsense while the income of bloggers remains unstable.
What are the best alternatives to AdSense?
Those websites which are not approved for AdSense can easily avail other alternative platforms. They are similar to AdSense as they pay for each click on the advertisements. They don’t have a strict policy and approve the site easily. They also monetize only self-hosted websites but unlike AdSense, the quality of the website is not an issue. The rate of pay is less than AdSense which is the reason for its unpopularity. Nonetheless, something is better than nothing. So, If you have a website that is self-hosted and has a decent number of visitors per day or is ineligible for Adsense can certainly use the following platforms to monetize their website.
Google AdSense offers the best and the simplest earning program. It is convenient but has its own pros and cons. It is generally not recommended by the professional bloggers as affiliate marketing provides a better income opportunity than AdSense. It is useful for the part-time bloggers those who want to earn some extra bucks. There are various ads that Google displays on a website but only a few times it gets clicked. It makes this program inefficient and less effective than other methods to monetize a blog. It is overall useful and a safe method to make money online.